Web application strategy

Through thorough market research and product design sprints, we assist with your software product strategy to allow you to:

  • Increase sales or marketing leads
  • Build brand awareness and increase online visibility
  • Improve customer experience
  • Reduce costs and minimize risks of investment
  • Improve internal processes
  • Attain appropriate return on investment


Based on market research and application strategy, we identify the right key performance indicators (KPIs). We conduct focus group research to check how your potential users will interact with your app features (as reflected in wireframes). Detailed analysis of user behavior (presented as storyboards) allows us to gather user feedback and effectively transform data into the action plan on how to improve your app design. As a result, we help you choose UI / UX design that will be right for your particular app and most convenient for your users.

UI / UX At this stage, we add context to your web app user’s natural behaviors and create a story they can take away from using your app. We’ll make sure your app’s UI design fully matches your corporate brand and identity design, so that it’s perceived as an integral element of your brand’s unified entity.


Languages: HTML, CSS, JavaScript, Python, PHP, Java, C++, .NET

Frameworks: AngularJS, Angular 2, React, Ember.js, Vue.js, Node.js, Bootstrap

UI Frameworks and Widgets: Bootstrap, jQuery UI, Kendo UI

Databases: MS SQL, MySQL/MariaDB

Cross-platform: Ionic, React Native, Meteor, Cordova, Phonegap, Xamarin

Editors and tools: Atom, Visual Studio Code, NPM, Git

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